Regular UGC doesn't work like it used to.
Social media is getting saturated, engagement rates are dropping and marketing departments are struggling to hit their KPIs... Until now.
Trusted by brands worldwide
Trusted by brands worldwide
What is Performance UGC?
Performance UGC is a new hybrid paid organic methodology that enables you to positively impact your business objective while maximizing engagement in a scalable fashion.
How does it work?
1
Tactical Content Structure
Every scene is in a performance UGC ad is tactically structured to enable us to optimize that specific section.
2
Creative Testing
Creative Testing is a structured way to test and identify the content variants to identify the most impactful variant. This is done with paid ads. The highest performing variants are then assembled into a final UGC.
3
Engagement Farming
The comments section is one of the most valuable real estate on social. Leverage it to farm engagement, start a conversation, or educate your audience.
4
Amplification
There is a natural limit to organic reach, you can bypass those limits by amplifying your Performance UGC using paid ads.
1
Tactical Content Structure
Every scene is in a performance UGC ad is tactically structured to enable us to optimize that specific section.
2
Creative Testing
Creative Testing is a structured way to test and identify the content variants to identify the most impactful variant. This is done with paid ads. The highest performing variants are then assembled into a final UGC.
3
Engagement Farming
The comments section is one of the most valuable real estate on social. Leverage it to farm engagement, start a conversation, or educate your audience.
4
Amplification
There is a natural limit to organic reach, you can bypass those limits by amplifying your Performance UGC using paid ads.
Learn more about Performance UGC & get a Free UGC Script
Don't just trust us, see the stats.
29x
ROAS for the top performing creative
10x
Higher Engagement Rate
3x
Longer Average Watch Time
The Process
The first step in producing an effective performance UGC campaign is to understand your business, offer, and industry.
To do so, we’ll be interviewing key stakeholders in your company, conducting industry research, and auditing your current content performance.
With a plan in place, we’ll produce all the scenes for your performance UGC. This includes securing talent, venue, props, and filming plus post production of your content.
This step is where the magic happens. We’ll run your produced UGC through our proprietary Creative Testing Process to rapidly identify winning concepts, hooks, visuals etc. This is where you really start to see performance.
Once your performance UGC campaign is optimized. It’s time to milk as much profits out of it.
We offer an optional scaling service to help you scale up your performance campaign while avoiding the dreaded law of diminishing return. Or if you think you can do better, we’ll hand the entire campaign over to you!
Case Studies
Arc-en-ciel Patisserie
As a newly opened café, Arc-en-ciel Patisserie used performance UGC to drive sales & new followers.
22%
Increase in dine-in orders.
501%
Increase in new followers on Instagram.
Butter Studio Singapore
Established bakery Butter Studio hired GRYT to launch a performance UGC campaign with massive results.
29x
ROAS for the top performing creative.
9%
Increase in average order value.
More Performance UGC
How we compare
GRYT
In-house team
Other agencies & influencers
Full control of narrative, script, scene
Maybe
Formal creative testing process
No internal resources required
Maybe
Fully own copyrights
Maybe
Your first UGC is on us
Book a session learn more about Performance UGC + get a free UGC script