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There is nothing worse than putting weeks of hard work into building your Shopify store and when you finally decide to launch your store, you're barely getting any visitors, let alone sales. In this value packed article, we'll share with you some proven ways to market your Shopify store so you can start generating revenue.
1: Engage a Growth Agency
Instead of wasting weeks of your time trying to figure out the best way to promote your Shopify store, you can easily get the expert knowledge and skillset by engaging a growth agency. This will save you tons of time and headache in promoting your Shopify store.
Pro tip: Do not simply hire any growth agency. Engage a Growth Agency that specializes in Shopify brands.
2: Digital Advertising
Advertising is the oldest form of marketing, and it’s no wonder why – it works!
There are lots of platforms where you can sign up and start advertising your Shopify store to generate sales. Some of the most common platforms includes:
- Meta Ads (which allows you to advertise on Facebook & Instagram)
- Google Ads (Which allows you to advertise on Google Search, Google Display Ads, YouTube, and more)
- TikTok Ads
- Pinterest Ads
- Reddit Ads
The good thing about digital advertising is that you can start with as little as $5 per day!
Done properly, it is one of the most effective way to promote your Shopify store and generate revenue.
Pro tip: Read our detailed digital advertising strategy for Shopify brands to learn how you can run your own paid social ads.
3: Influencer Marketing
Influencer marketing is a type of marketing whereby businesses collaborate with content creators (another term for influencers) who have a following for increased brand exposure. Companies may ask the influencer to publish content on their social media channels with the goal of promoting their products or services.
Influencer marketing is all the rage these days. It is a very potent form of marketing because you not third party endorsement is significantly more persuasive. As a new store, the social proof will build trust with your potential customers and help you get your first sale.
To get started, you need to understand the different types of influencers:
- Nano-Influencers: Influencers with less than 1,000 followers
- Micro-Influencers: Influencers with 1,000 to 100,000 followers
- Macro-Influencers: Influencers with 100,000 to 1,000,000 followers
- Mega-Influencers: Influencers with over 1,000,000 followers
To start finding influencers, you can use tools like HypeAuditor, Upfluence, or Buzzsumo. TikTok also have their own creator marketplace, which makes it easy to find influencers on that social media platform.
4: Post on Social Media (Content Marketing)
Social media platforms, such as Facebook, Instagram, and X (formerly Twitter), are some of the best channels to promote your Shopify store.
With billions of users worldwide, you theoretically have the potential to reach and engage your target customers through social media – if you’re willing to put in the effort.
Start by posting visually appealing and high-quality photos, videos, and engaging captions. Learn to leverage features such as Stories, and content formats such as User Generated Content (UGC).
One word of advice: Growing an organic audience in this era is VERY tough – but it’s not impossible. You’ll have to learn to embrace the grind!
5: Affiliate Marketing
Affiliate marketing is a strategy where you pay affiliates for promoting your products and generating sales. It is a highly profitable way of growing your Shopify store because you can adjust the commission level to ensure profit per sale generated by affiliates.
That said, there are some downsides to this strategy.
One major downside to affiliate marketing is that it’s not easy to find and convince affiliates to promote your products – they generally want already popular products that’s proven to sell and high commissions. Another downside is that it’s a very hard strategy to scale, because coordination will get messier the more affiliates you have.